• Notice at Collection – Personal Information We Collect

We collect the following categories of personal information:

• Personal identifiers: name, email address, address of the property for which service is requested or provided, your home or billing address, telephone numbers, customer number, account password, IP address
• Protected class information: For franchise applicants, age, gender, and marital status
• Commercial and financial information: records of products or Services ordered or considered; other purchasing or consuming histories; payment information; bank account and income information when we assist you in obtaining financing. For franchise applicants, information about your assets, income, property, and business ownership interests, and other financial information you provide to us
• Internet or other electronic activity information: your device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites and our advertisements
• Educational information: education history information provided by franchisee applicants

 Professional information: job title, information about your employer and, for franchise applicants, employment and business ownership history and recommendations provided by references

• Audio information: recordings of customer service calls for quality assurance purposes
• Inferences drawn from personal information we collect

Sensitive personal information: health-related information if, for example, you tell us you have health conditions (e.g., allergies) that need to be taken into consideration when we provide our Services to you

We have collected the same categories of personal information in the 12 months prior to the date of this Privacy Policy.

Notice at Collection – Purposes for Collection of Personal Information

We collect the categories of Personal Information identified for the following purposes:

Categories of Personal Information	Purposes for Collection
Personal identifiers: name, email address, address of the property for which service is requested or provided, your home or billing address, telephone numbers, customer number, account password, IP address, health-related information if, for example, you tell us you have health conditions (e.g., allergies) that need to be taken into consideration when we provide our Services to you Commercial and financial information: records of products or Services ordered or considered; other purchasing or consuming histories; payment information Internet or other electronic activity information: your device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites and our advertisements Audio information: recordings of customer service calls for quality assurance purposes	To provide you with the information you request and our Services; to contact you from time to time; to provide you with information about our business; for customer support; for quality assurance purposes
Personal identifiers: name, email address, address of the property for which service is requested or provided, your home or billing address, telephone numbers, customer number, account password, IP address, Social Security number Commercial and financial information: records of products or Services ordered or considered; bank account and income information	If requested, to assist you with obtaining financing for our Services
Personal identifiers: name, email address, address of the property for which service is requested or provided, your home or billing address, telephone numbers, customer number, account password, IP address Commercial and financial information: records of products or Services ordered or considered; other purchasing or consuming histories Internet or other electronic activity information: your device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites and our advertisements Inferences drawn from personal information we collect	To deliver advertisements and marketing promotions and offers about our Services and those of our affiliates, who are businesses that provide home improvement and related services (“Affiliates”); and to analyze the placement and effectiveness of our advertisements and other marketing efforts
Personal identifiers: name, email address, your address, telephone numbers, customer number, IP address, Social Security number Commercial or financial information: information about your assets, income, property and business ownership interests, and other financial information you provide to us Protected class information: For franchise applicants, age, gender, and marital status Educational information: education history information provided to us Professional information: job title, information about your employer, employment and business ownership history and recommendations provided by references	To process franchisee applications
Personal identifiers: name, email address, telephone numbers Professional information: job title, information about your employer	To engage in business transactions with the entity you represent and market to or engage in diligence with the entities you represent
Personal identifiers: name, email address, address of the property for which service is requested or provided, your home or billing address, telephone numbers, customer number, account password Commercial and financial information: records of products or Services ordered or considered; other purchasing or consuming histories; payment information Internet or other electronic activity information: your device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites and our advertisements Audio information: recordings of customer service calls for quality assurance purposes	To monitor or improve our Sites and for internal business analysis
Personal identifiers: name, email address, address of the property for which service is requested or provided, your home or billing address, telephone numbers, customer number, account password Commercial and financial information: records of products or Services ordered or considered; other purchasing or consuming histories; payment information Internet or other electronic activity information: your device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites	To prevent fraud, activities that violate our Terms of Service or that are illegal; and to protect our rights and the rights and safety of our users or others

Notice at Collection – Categories of Personal Information We Sell, Share or Use for Targeted Advertising and Recipients

When we engage in digital advertising, we may sell the following categories of personal information (according to the broad definition of the word “sell” under certain state laws), share them for purposes of cross-context behavioral advertising, or otherwise use them for targeted advertising: personal identifiers (IP address) and internet or other electronic activity information.

These categories of personal information are sold to or shared for cross-context behavioral advertising or targeted advertising with, advertising networks and other companies that facilitate digital advertising. We do so by allowing third parties to place cookies or other trackers on our Sites that may collect information about your online activities over time and across different websites or applications.  This allows us to reach people that are most likely to be interested in the Services we provide.  Additionally, third parties may use the information they collect to provide you with personalized content and present you with third-party products or services in which you may be interested.  For more information about the use of cookies and trackers, see the section “Our Use of Cookies and Analytics” below.

We also share the following categories of personal information to our Affiliates, who provide home improvement and related services, so they can offer their products and services to you:  name, email address, physical address, commercial information such as purchasing history information.

We do not sell, share for cross-context behavioral advertising, or otherwise use for targeted advertising, any of the other categories of personal information we collect.

Notice at Collection – Retention Periods

We retain the categories of personal information we collect for the length of time necessary to provide our Service (including any warranty services) and to comply with legal obligations or to protect our legal rights.

Categories of Sources From Which We Collect Personal Information

We collect personal information directly from our customers, website users, and representatives of entities with which we do business or may do business, data aggregators and data brokers.

We also collect personal information from franchisee applicants, franchises, and referrals provided about franchisee applicants.

Use or Disclosure of Sensitive Personal Information

We do not use or disclose sensitive personal information to create inferences or profiles about individuals or for any purposes other than providing our Services.

No Profiling to Facilitate Decisions with Legal or Other Significant Effects

We do not engage in the automated processing of personal information to create profiles about individuals that are used in furtherance of decisions with legal or other similarly significant effects, such as the provision or denial of financial or lending services, housing, insurance, or access to essential goods or services.

Disclosure of Personal Information For Business Purposes in the Past 12 Months

The following chart describes the categories of personal information that we disclosed to third parties for a business purpose in the 12 months prior to the date of this Policy:

Categories of Consumers’ Personal Information	Categories of Third Parties to Which We Disclosed Personal Information for Business Purposes
Personal identifiers: name, email address, address of the property for which service is requested or provided, home or billing address, telephone numbers, customer number, account password, IP address.	Service providers that process payments, verify customer information, manage customer information and provide customer service (including through our call center), facilitate scheduling, facilitate email communications, process franchisee applications, provide security services and cloud-based data storage, host our Sites and assist with other IT-related functions, advertise and market our products and Services and those of our Affiliates, provide analytics information, provide legal and accounting services, and host conferencing services. Subcontractors that perform specialized components of the Services we offer. Franchises.
Commercial information: records of products or Services purchased, ordered, returned, or considered; other purchasing or consuming histories; payment information.  For franchise applicants, information about applicants’ assets, income, property and business ownership interests, and other financial information provided.	Service providers that manage customer information and provide customer service (including through our call center), facilitate scheduling, facilitate email communications, process franchisee applications, provide security services and cloud-based data storage, host our Sites and assist with other IT-related functions, advertise and market our products or Services and those of our Affiliates, provide analytics information, and provide legal and accounting services. Franchises.
Internet or other electronic network activity information: device and browser type, browsing and search history on our Sites, and information regarding interaction with our Sites and our advertisements.	Service providers that provide security services and cloud-based data storage, host our Sites and assist with other IT-related functions, advertise and market our products and Services and those of our Affiliates, and provide analytics information.
Professional information: job title, information about your employer, franchisee applicants’ employment and business ownership history, and recommendations provided by references.	Service providers that manage business contact information and process franchisee applications.  Franchises.
Educational information: education history information provided by franchisee applicants.	Service providers that manage business contact information and process franchisee applications.  Franchises.
Audio information: recordings of customer service calls for quality assurance purposes.	Service providers that manage customer information and provide customer service (including through our call center). Franchises.
Inferences drawn from personal information collected	Service providers that advertise and market our products or Services, provide analytics information. Franchises.
Sensitive personal information: health information that informs the types of products we can use when performing our Services	Service providers that manage business contact information and process franchisee applications.  Service providers that manage customer information and provide customer service (including through our call center). Franchises.

Business Purposes for Such Disclosures

We disclosed the aforementioned categories of personal information for the following purposes: to provide our Services; manage customer, supplier and vendor accounts and relationships; process payments; verify customers’ identities; fulfill orders and transactions; engage in advertising and marketing of our Services and those of our Affiliates; operate our IT systems and secure our systems; prevent fraud and other illegal activities; obtain professional advice about legal and accounting matters; evaluate and manage franchise applicants and owners.

Additional Information About How We May Disclose Personal Information and Purposes for Disclosures

We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information to third parties to help detect and protect against fraud or data security vulnerabilities. And we may disclose or transfer your personal information to a third party in the event of an actual or potential sale, merger, reorganization of our entity or other restructuring.

Our Use of Cookies and Analytics

We and our service providers may use cookies, pixel tags, web beacons and other similar tracking technologies (“tracking technologies”) to automatically collect information through the Services. Tracking technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us to record certain pieces of information whenever you visit or interact with our Sites and Services. We may use these tracking technologies to help identify irregular behavior, prevent fraudulent activity, and improve security, as well as making it possible for you to save your preferences and help us understand how you interact with our Site.

We also allow third parties to use tracking technologies on our Sites for analytics and advertising.  They assist in helping display advertisements, tailor advertisements to your interests and to assist in determining if you require assistance or are having problems navigating on our Sites.  Some of these third parties use the tracking technologies to collect information about how you interact with other websites and advertisements across the Internet in order to provide advertising that is tailored to your interests, and which may appear on our Sites or on other websites or platforms.

You may set your browser to notify you when you receive a cookie. Many web browsers also allow you to block cookies. You can disable cookies from your computer system by following the instructions on your browser or at www.youradchoices.com.

We use Google Analytics to evaluate the use of our Sites. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a Site, what pages they visit when they do so, and what other websites they visited prior to visiting our Site. For information about Google’s privacy practices, please refer to the Google Privacy Policy: https://policies.google.com/privacy?hl=en-US#infocollect.

Personal Information of Minors

Our products and Services are not directed to minors under the age of 18 and we do not knowingly sell or share for purposes of behavioral advertising the personal information of minors, including minors under 16 years of age.

Third Party Websites and Social Media Buttons

Our Sites may contain links to third party websites, including social media buttons that link to social media platforms. This Policy does not govern how those third parties or social media platforms collect or use personal information and we do not endorse or have control over their practices.  The privacy policies and terms of use for those third parties’ websites/apps or social media platforms govern those companies’ privacy practices. We are not responsible for the content or privacy practices of any third-party websites or platforms.

Do Not Track Signals

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals.  We observe the Global Privacy Control signal.

How We Keep Your Personal Information Secure

We implement and maintain reasonable security appropriate to the nature of the personal information that we collect, use, retain, transfer or otherwise process.  However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination.  While we are committed to maintaining a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to factors that cannot reasonably be prevented.  Accordingly, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.

Changes to This Policy

We will review and update this Policy from time to time.  If changes are made, we will update the Privacy Policy and reflect the date of such modification in the date above. If the changes are material, you will be notified via email or a notice on our website.

Accessibility

We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us 

Contact Us

If there are any questions regarding this Privacy Policy or to request a copy of this Privacy Policy in another format you may contact us